VLTA doubled its membership in just ten months by implementing a learning management system and robust online course offering.
Virginia Land Title Association

Founded in 1974, the Virginia Land Title Association stands as a sentinel over Virginia’s title and settlement industry. VLTA’s singular purpose is to facilitate the safe and efficient transfer of real property in Virginia. This is why the VLTA sponsors valuable education, encourages new legislation, promotes high professional standards, and creates valuable networking opportunities for its members.

The Challenge

In 2013, VTLA’s membership was steadily declining, a trend that continued into 2014 at an alarming rate. The organization conducted membership surveys and interviews to determine the cause, and they quickly learned that they did not have a strong membership value proposition and their online presence was outdated. After a thorough analysis, VTLA determined that quick changes were in order to offer their members what they wanted and needed most.

The Solution

First, VTLA updated its website’s homepage to provide members with a better user experience. As part of the site updates, they now could track member engagement. Then, in June of 2015, VLTA signed on with Blue Sky eLearn to set up a learning management system (LMS).

VLTA turned all of their educational content into approved, for-credit, online courses for their membership, which consisted of insurance agents, real property attorneys, settlement agents, and title examiners. Additionally, they recrafted their title insurance pre-licensing class into an online course, which is required to obtain licensure in Virginia. By late October 2015, they launched the learning portal using Path LMS™.

The next step was to repackage their entire member benefits structure to allow for an “all-inclusive” purchase level. This pricing allowed member companies and their complete staff access to the online learning portal with a paid membership. They also included other value-add components, including a digital magazine and newsletter, an updated website, a career center, and multi-track events with twice as many educational opportunities.

All these improvements led to impressive improvements across the board. VLTA doubled its membership after implementing the all-inclusive pricing, revamping the website, and launching the learning portal, all within ten months.

Membership revenue increased by 34%, and combined membership and education revenue increased by 45%. With increased membership at the free events, sponsorship dollars naturally rose, which offset expenses incurred by VLTA.

What VLTA Had to Say

"Thank you for being a part of our journey. We could not have made it work without the rapid-build ability at Blue Sky eLearn. You are a cornerstone of our success and the success of our members."

Goals

  • Provide stronger membership value proposition
  • Update online presence
  • Increase membership and engagement

Solution

  • Reconfigured website homepage to provide a better user experience
  • Turned educational content into for-credit online courses
  • Repackaged member benefits structure to allow for the purchase of an “all-inclusive” level
  • Included other value-add components such as a digital magazine and newsletter, a career center, and multi-track events

Results

  • Membership doubled after implementing the all-inclusive pricing, revamping the website, and launching the learning portal—all within 10 months
  • Membership revenue increased by 34%
  • Combined membership and education revenue increased by 45%

Read more customer success stories

SVS used Path LMS to build community during the pandemic by launching weekly town hall-style webcasts for members.
Read Their Story

Path LMS™ helped IFT increase revenue by 400% in just seven months through online courses, webinars, and virtual meetings.

Institute of Food Technologists
Read Their Story

Blue Sky eLearn helped NAFSA reduce costs, create outstanding webinars, and expand their content library.

NAFSA: Association of International Educators
Read Their Story

VLTA doubled its membership in just ten months by implementing a learning management system and robust online course offering.

Virginia Land Title Association
Read Their Story

NetVU increased member engagement scores and saved valuable time for staff members with Path LMS.

NetVU
Read Their Story
Want to read all of our success stories? click here.
Blue Sky eLearn logo
we help your members To

Connect. Engage. Learn.

Path LMS and our full suite of scalable eLearning solutions give you everything you need for end-to-end education success, from production and delivery to optimization and support.

Cookies Notice:
This site uses cookies to store information on your computer. Some are essential to make our site work; others help us improve the user experience. By using the site, you consent to the placement of these cookies.