Implementing Path LMS helped ATRA earn over $500k in non-dues revenue, streamline CEU management, and enhance member engagement.
American Therapeutic Recreation Association

“Path LMS has proven to be a critical tool to create new revenue, keep members informed and engaged, and streamline the delivery of effective education.”

—Maggie Bayerl, ATRA Education Coordinator

$500k
in non-dues revenues earned through Path LMS
300
courses hosted on Path LMS
10,000+
therapists supported in quinquennial 50-hour CEU requirements

Empowering therapists and growing revenue: ATRA’s Path LMS success

As the only national membership organization for recreational therapists, ATRA connects with more than 10,000 recreational therapists as both association members or recipients of ATRA services and resources.The North Carolina Bar Association chose Path LMS to manage virtual events services, streamline CLE management, expand its content library, and improve member satisfaction.

Challenge & Solution

Before partnering with Path LMS, ATRA struggled with a disjointed and manual process for delivering online education; webinars were stored on YouTube, CEU quizzes were hand-scored by a third party, and transcript retrieval was time-consuming and costly. To streamline operations and expand access to over 10,000 Certified Therapeutic Recreation Specialists (CTRSs), ATRA implemented Path LMS, gaining a flexible, integrated platform to modernize and scale their educational offerings.

Results

Since implementing Path LMS, ATRA has significantly increased member engagement, streamlined CEU management, and made it easier for therapists to meet national recertification requirements. Their subscription model, which is available to both members and non-members, grants access to a growing library of learning modules and has generated over $500K in non-dues revenue in 2024.  

Beyond monetization, ATRA leverages Path LMS to power a dynamic learning portal that integrates in-person and online professional development, on-demand content, surveys, certificates, a quarterly book club, and a newsletter, which is all carefully curated and designed to support ongoing learning and connection.  

By combining an innovative mindset with the flexibility of Path LMS, ATRA has created a robust educational ecosystem that positions them as a leader in lifelong learning for therapeutic recreation professionals.

About The American Therapeutic Recreation Association (ATRA)

The American Therapeutic Recreation Association (ATRA) is a nonprofit organization that represents the needs and interests of recreational therapists. This specialized field of healthcare providers plan, direct, deliver, and evaluate recreation-based interventions for individuals with illnesses or disabling conditions.

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