AI, or artificial intelligence, is a broad field of computer science and engineering that aims to create machines that can perform tasks that typically require human intelligence, such as perception, reasoning, learning, and decision-making. AI systems can analyze vast amounts of data and generate insights, make predictions, recognize patterns, automate processes, and even simulate human-like conversations.
Associations can leverage AI in several ways to improve their operations, deliver more value to their members, and stay ahead of the competition.
Here are some examples:
So, now you’re thinking, “Ok, great. How in the world do I use AI tools for my association?” We’ve taken some of the guesswork out of it for you. Here are some best practices for writing AI prompts to help associations optimize workflows and create engaging content that resonates with their audiences.
Before you begin writing your AI prompts, think about what you're trying to accomplish. Are you looking to create more learning content for your members? Or perhaps you're trying to boost your association’s marketing efforts and attract new members? Whatever your goal, it's important to keep it in mind as you create your prompts so that the results are laser-focused and align with your objectives.
When writing AI prompts, keep your language natural and conversational. After all, you want the generated content to feel approachable and engaging for your audience. Instead of using formal, rigid language, try to write AI prompts that feel like they're coming from a friend or colleague. In turn, the prompt results will be more likely to help your members feel more connected to your association and its mission.
One of the most important things to keep in mind when writing AI prompts is specificity. Instead of asking for broad, generic content, try to be as specific as possible. For example, instead of asking "write an article about marketing,” ask this instead "Write an article about the latest trends in social media marketing for associations." Being more specific ensures that the content generated is relevant and targeted to your audience's needs.
When you're writing your AI prompts, it's always a good idea to provide examples of the types of content you're seeking. Providing a content type, such as a social media post, blog, or case study will help the AI tool better understand what you're looking for and inspire the creation of even better content. For example, if you're asking for a case study, provide an example of a previous case study your association has published for a more targeted output.
Once you've input your AI prompts, carefully review the results and refine your prompts as needed. Editing and refining your prompts will help you create even better content over time and ensure that you achieve your desired results. After you publish your content in whatever form it may take, analyze engagement rates and track the success to see what's resonating with your members and what isn't. Use this feedback to refine your AI prompts and create even more engaging content in the future.
Here are some examples of AI prompts that associations can use to generate engaging content:
"Create a social media post that highlights the benefits of membership in our association. Be sure to use eye-catching visuals and engaging language!"
"Write a blog post about a day in the life of a continuing education professional. What are the challenges they face and how do they overcome them?"
"Create a script for a video tutorial that shows our members how to use our online learning platform to earn CE credits. Be sure to walk them through the process step-by-step!"
"Write a case study about a member who has successfully advanced their career through our association's educational programs. What was their journey like and how did our association help them achieve their goals?"
By following the strategies outlined above, associations can leverage the power of AI to optimize their workflows and create more effective educational and marketing content. It's important to approach AI adoption strategically, starting with clear goals and a thorough understanding of the potential benefits and risks. AI has the potential to revolutionize the way associations operate and interact with their members; creating a space for optimization of their work, improvements to the member experiences, and drive growth and innovation.
Stay tuned for our next blog post where we’ll be discussing ways to embrace AI for your content development efforts.
About the Authors
Jena Cummiskey, Vice President of Product
Jena is dedicated to forming a deep understanding of the people who use our products and design solutions that help our clients succeed. As a part of the Blue Sky eLearn team for over five years, she strives to keep knowledge-sharing and collaboration at the forefront of our design processes so that we can continue to deliver the best possible user experiences, together.
Amanda Davis, CMP, Chief Experience Officer
Amanda has nearly ten years of experience in the association world, strategically focused on learning products. With multiple association roles as Director of Learning & Development and Online Learning Manager, Amanda has a deep understanding of the adult learning landscape and what keeps association executives up at night. Amanda recognizes the importance of strong learning technologies for today’s nimble associations and hopes through her role with Blue Sky eLearn, she’ll be able to contribute to the success of our growing mix of association clients.
While learning outcomes, learning objectives, competencies may seem similar, these terms have distinct meanings and purposes.
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