AI for Association Executives: Best Practices & Writing Effective Prompts

May 12, 2023
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Associations are spending countless hours brainstorming ideas on how to market content, create member communications, and build the right online courses. As an association, or member-based organization, your time is valuable, and you want to make the most of it. Many organizations are constantly looking for ways to make their workflows more efficient and create more effective educational and marketing content.  
Luckily, the rise of AI-powered tools, like ChatGPT, has made it easier to achieve these goals. With the help of AI, you can optimize your internal work and streamline your processes, freeing up time to focus on what matters most; your members.  

What is AI?

AI, or artificial intelligence, is a broad field of computer science and engineering that aims to create machines that can perform tasks that typically require human intelligence, such as perception, reasoning, learning, and decision-making. AI systems can analyze vast amounts of data and generate insights, make predictions, recognize patterns, automate processes, and even simulate human-like conversations.

Associations can leverage AI in several ways to improve their operations, deliver more value to their members, and stay ahead of the competition.

Here are some examples:

  • Predictive analytics: AI can analyze data from various sources to identify trends, patterns, and predictions that can help associations anticipate member needs, market trends, and future opportunities or risks. These predictions can enable associations to make more informed decisions and adapt quickly to changes in the environment.
  • Personalized member experiences: AI can analyze member data, preferences, and behaviors to create personalized recommendations, communications, and experiences that are tailored to each member's needs and interests. A more personalized experience may lead to higher engagement, retention, and satisfaction among your members.
  • Learning and development: AI can enhance learning and development programs by personalizing content, adapting to learners' needs and preferences, providing real-time feedback, and measuring learning outcomes. With more effective and engaging training, your members are more likely to improve their skills and retain information.
  • Chatbots and virtual assistants: AI-powered chatbots and virtual assistants can provide members with instant support, answers, and guidance through natural language conversations, improving the member experience and reducing the workload of your association staff.
  • Intelligent automation: AI can automate routine tasks such as data entry, scheduling, and reporting, freeing up staff time to focus on higher-value activities that require human expertise and creativity.  

So, now you’re thinking, “Ok, great. How in the world do I use AI tools for my association?” We’ve taken some of the guesswork out of it for you. Here are some best practices for writing AI prompts to help associations optimize workflows and create engaging content that resonates with their audiences.

Writing AI Prompts for Association Content: Best Practices

Start with a clear goal in mind.

Before you begin writing your AI prompts, think about what you're trying to accomplish. Are you looking to create more learning content for your members? Or perhaps you're trying to boost your association’s marketing efforts and attract new members? Whatever your goal, it's important to keep it in mind as you create your prompts so that the results are laser-focused and align with your objectives.

Use natural language.

When writing AI prompts, keep your language natural and conversational. After all, you want the generated content to feel approachable and engaging for your audience. Instead of using formal, rigid language, try to write AI prompts that feel like they're coming from a friend or colleague. In turn, the prompt results will be more likely to help your members feel more connected to your association and its mission.

Be specific.

One of the most important things to keep in mind when writing AI prompts is specificity. Instead of asking for broad, generic content, try to be as specific as possible. For example, instead of asking "write an article about marketing,” ask this instead "Write an article about the latest trends in social media marketing for associations." Being more specific ensures that the content generated is relevant and targeted to your audience's needs.

Provide examples.

When you're writing your AI prompts, it's always a good idea to provide examples of the types of content you're seeking. Providing a content type, such as a social media post, blog, or case study will help the AI tool better understand what you're looking for and inspire the creation of even better content. For example, if you're asking for a case study, provide an example of a previous case study your association has published for a more targeted output.

Monitor results and refine your prompts.

Once you've input your AI prompts, carefully review the results and refine your prompts as needed. Editing and refining your prompts will help you create even better content over time and ensure that you achieve your desired results. After you publish your content in whatever form it may take, analyze engagement rates and track the success to see what's resonating with your members and what isn't. Use this feedback to refine your AI prompts and create even more engaging content in the future.

Examples of AI Prompts for Associations

Here are some examples of AI prompts that associations can use to generate engaging content:

"Create a social media post that highlights the benefits of membership in our association. Be sure to use eye-catching visuals and engaging language!"

"Write a blog post about a day in the life of a continuing education professional. What are the challenges they face and how do they overcome them?"

"Create a script for a video tutorial that shows our members how to use our online learning platform to earn CE credits. Be sure to walk them through the process step-by-step!"

"Write a case study about a member who has successfully advanced their career through our association's educational programs. What was their journey like and how did our association help them achieve their goals?"

By following the strategies outlined above, associations can leverage the power of AI to optimize their workflows and create more effective educational and marketing content. It's important to approach AI adoption strategically, starting with clear goals and a thorough understanding of the potential benefits and risks. AI has the potential to revolutionize the way associations operate and interact with their members; creating a space for optimization of their work, improvements to the member experiences, and drive growth and innovation.

Stay tuned for our next blog post where we’ll be discussing ways to embrace AI for your content development efforts.  

At Blue Sky eLearn, we’re streamlining how associations create eLearning with integrated AI-powered features for Path LMS. Get a demo today to find out how Path LMS can save your staff time, generate new streams of revenue—and, most importantly, bring more value to your learners.

About the Authors

Jena Cummiskey, Vice President of Product
Jena is dedicated to forming a deep understanding of the people who use our products and design solutions that help our clients succeed. As a part of the Blue Sky eLearn team for over five years, she strives to keep knowledge-sharing and collaboration at the forefront of our design processes so that we can continue to deliver the best possible user experiences, together.

Amanda Davis, CMP, Chief Experience Officer
Amanda has nearly ten years of experience in the association world, strategically focused on learning products. With multiple association roles as Director of Learning & Development and Online Learning Manager, Amanda has a deep understanding of the adult learning landscape and what keeps association executives up at night. Amanda recognizes the importance of strong learning technologies for today’s nimble associations and hopes through her role with Blue Sky eLearn, she’ll be able to contribute to the success of our growing mix of association clients.

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