You’ve finally done it. You’ve decided your organization needs to start hosting podcasts. Or maybe you’re still on the fence and are just looking for some advice if you do decide to take the leap. Here are some tips to get you headed in the right direction.
You should have a clear vision and mission in mind when you start your podcast channel. Are you shaping public perception and policy? Are you trying to reach new audiences or deepen your connection with your current network? Or are you simply trying to help your audience get to know industry leaders?
Who are you targeting? Understanding the buyer persona is important as you formulate your podcast topics and speakers. It’ll keep you focused and you can create niche content.
Sticking to a schedule is key to building an audience. You can produce seasons like TV shows and stock up on several episodes to account for vacations and holidays. And don’t give up! 10 episodes in you will likely still be tweaking things, so make sure if you’re starting down this road that you’re in it for the long haul.
Are you looking for a highly-produced NPR-style podcast? A single host speaking to listeners or more of a panel discussing a topic? Or will they be longer, deeper interviews with one guest at a time?
While the content is the most important part, you’ll want to make sure you have the entire flow of the podcast down. From intro and outro music to promotional reads and advertisements, make sure everything is scripted and timed out.
You have your subject matter experts lined up! But they still need to be prepared and understand what’s expected of them. Make sure to book a time that allows them to be in the best surroundings for a quality recording. Share a document outlining expectations. And if possible, make sure they are using hard-wired internet and USB microphone and headset.
Consider where you want people to access your podcast from. Depending on the type of podcast, you may just want them available on a traditional channel like iTunes. However, we also recommend considering hosting them on your LMS. Here your audience is already used to accessing on-demand content. You can also wrap eCommerce or learning around your podcasts, expanding your options. Whatever you decide, we recommend getting a few episodes recorded before announcing your podcast publicly and providing a written summary of the episode along with the recording. Then get the word out via email blasts and social media. Once your listeners start growing it’s time to start considering ads and sponsorships!
You want to be your member’s go-to source for all educational and trending content…podcasts included. So, in addition to a podcast channel, we recommend offering a variety of educational content in different lengths and formats to appeal to multiple audiences. Plus, having them all in one places means that while they’re shopping for podcasts, they’ll discover courses, webinars, product bundles and all the other things you have to offer.