Is your association looking to engage members in a more meaningful way? Start with getting to know them first. Creating buyer personas is a great stepping stone to help you craft targeted marketing messages and eLearning experiences that will resonate with your members and prospective members.
Use our free template to help guide you through the process of creating buyer personas for your association's learning programs. Our editable Word doc template allows you to customize the fields based on your organization's unique needs and helps you build living representations of your audience that you can refer back to time and again.
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Path LMS is used by hundreds of organizations to deliver high-quality online learning, networking events, and conferences. We'd love to show you why we're the top platform for associations.