Your association is most effective when you’ve created a strong community of members who value opportunities for professional development. Once your members have attended their first event or taken their first course through your association, you’ll want to take the necessary steps to keep them involved and motivated.
When it comes to keeping your association’s members engaged, your software solutions are your secret weapon. From tried-and-true member retention techniques to fresh ideas for the smartphone age, your association management system (AMS), eLearning platform, and website are full of potential ways to keep your members motivated and involved.
Let’s take a look at some of the best strategies you can use to keep your members involved in your association’s efforts. We’ll show you how you can:
The more you know about your members, the better prepared you’ll be to create courses, events, and other programming that they’ll want to stay involved in. Your CRM is one of the best resources for gathering, organizing, and reviewing relevant information on your members.
Your members appreciate all of your association’s efforts to better understand their professional goals and their reasons for being part of your organization. They’ll be eager to get involved in the programming you have to offer when it’s tailored to their needs and interests. Create more impactful programming for your members by consulting the information you have gathered in your CRM.
One of the most effective ways to make sure that the member information in your CRM stays updated is to choose an AMS that integrates with—or, even better, is native to—your CRM. Look for an AMS that:
Your AMS and CRM are essential to gathering information on your members and using it to better understand their needs, which is the first step in keeping them engaged. If you’re thinking about upgrading your AMS to better serve this purpose, you can check out Fonteva’s guide to association management software for information on the most important features to look for.
Once you’ve learned more about your members, you can create courses, events, and other programming that best suits the interests they’ve expressed or pursued. Analyzing member data helps you develop these offerings, while your website helps you share them with your members.
Your association’s website serves as a hub for all of the important information your members want to know, from the date of your next event to the latest opportunities for involvement. Regularly refresh your website so that members can easily find new ways of getting involved with your association.
Refreshing your website’s contents, especially that on your homepage, is likely already a regular part of your association management practice. However, it may have been a while since you last gave your site a more extensive makeover. Now is a great time to check whether:
In addition to keeping your members updated on your association’s most recent news, your website is an excellent platform on which to offer them new types of content and perks. eLearning opportunities are among the most valuable of these opportunities, and you’ll want to make sure that all of your interested members are able to take part.
Your members are always looking for more ways to further their professional development—after all, that’s one of the main reasons they joined your association! You can facilitate their growth by offering them continuing education courses through an eLearning platform.
Also known as an association learning management system (LMS), an eLearning platform is a software solution through which your members can purchase and complete courses relevant to their professional fields. eLearning platforms provide members with valuable educational experiences and foster deeper engagement with your association.
Whether your association is selecting an eLearning platform for the first time or seeking to upgrade your current system, do the necessary research to make sure that you:
Live learning events are a particularly valuable aspect of your association’s eLearning platform because they facilitate in-person connections among your members. Other types of conferences and events serve similar and equally beneficial purposes.
One of the reasons that many of your members joined your association was to get to know more like-minded professionals in their fields. Your association can help your members grow their networks and discover more career opportunities by hosting conferences or events.
Event registration and management may sound like a headache to you, but with the help of your AMS, it doesn’t have to be! Events are a wonderful way to bring your members together, strengthen your association’s branding and overall presence in your field, and drive non-dues revenue through the sale of tickets and merchandise.
To host an excellent event for your members, you’ll want to:
When you’ve planned a great event, you’ll want all of your members to attend. While this isn’t always possible, especially for large associations with members scattered all across the country and even the globe, you can facilitate increased participation by giving regional chapters and other member subgroups the tools to host their own events.
All of your association’s members deserve the opportunity to meet one another at conferences, live learning events, and other in-person programs. However, it isn’t always possible for your organization as a whole to reach each one of them. Member subgroups such as committees, communities, and regional chapters allow everyone to make the most of the networking opportunities that your association offers.
Member-led groups foster increased collaboration among those who share a geographical location, professional interests, or other similarities. Fonteva’s guide to the best association management software provides additional information on these benefits, which include:
Members who are able to contribute their input to your association’s offerings, whether through sharing their professional goals or working to help plan events, will be more motivated to stay involved in your organization. Listening to your members and facilitating their involvement is sure to keep them engaged.
When your members are eager to involve themselves in your courses, events, and other programming, your association is better able to further its mission. The more you learn about your members’ interests and preferences, the better you’ll be able to tailor your offerings to meet their needs and encourage their future engagement.
Jake Fabbri is the Chief Marketing Officer at Fonteva with over 18 years of experience working in marketing management. He has experience with lead generation, content marketing, marketing automation, and events.