Marketing

Create measurable impact from your live or on-demand speaker programs, ad boards and other marketing initiatives. Our expert virtual event services and powerful eLearning platform drive engagement, increase influence and make speaker programs more cost-effective and convenient.

Virtual Speaker Programs + Live Event Facilitation

Increase Impact + Efficiency Using Robust Digital Tools

Marketing agencies can help their clients strengthen brand loyalty and increase sales by using virtual events and on-demand training services as reliable marketing platforms and speaker bureau management tools. By helping pharmaceutical companies, medical marketers and other B2B or B2C brands create and distribute a steady stream of engaging high quality online content, marketers can measure true audience impact and build lasting engagement.

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Electronically capture and distribute content on a flexible, reliable platform to connect HCPs, speakers, sales reps and other marketing professionals to engaged audiences. A customizable user interface allows marketers to produce engaging content that educates audiences and enhances customer loyalty. Rely on a single easy-to-use platform to handle live virtual event and speaker program registration, then track effectiveness while seamlessly integrating with other sales, marketing and scheduling software.

Marketing Features

Reduce Costs

Virtual speaker programs and other live virtual events provide opportunities for powerful audience engagement without the drawbacks of big-budget in-person presentations.

Heighten Audience Interaction

Empower speakers to answer questions in real time with technology that reliably connects remote virtual event attendees from any location.

Streamline Virtual Event Registration

Our team of virtual events experts manage registration site set-up, event reminders and key legal reviews to ensure a smooth lead-up to speaker bureaus and other events.

Reach Widely Dispersed Audiences

Launch simultaneous marketing campaigns and speaker bureaus in multiple languages with a single click. Track audience engagement and impact at-a-glance on an intuitive, easy-to-use dashboard.

Customized Branding

Customize virtual events registration pages, confirmations and reminder interfaces with unique logos, colors and messaging to ensure that your client’s customers experience a unified brand experience.

Seamless Integration

Our flexible content management platform integrates easily with other 3rd party applications, sharing important engagement and conversion information that gives marketers a greater understanding of the impact of each speaker program or marketing initiative.

End-to-End Solution

Marketers, sales reps, HCPs and speakers can rely on a single, easy-to-access eLearning platform to handle all virtual event registration and digital content access that simplifies tracking and engagement.

Increase Convenience

Increase audience convenience and participation by empowering attendees to register for and attend training sessions and speaker programs from the comfort of their home or office.

  • "Besides being excellent, the Virtual Campus is also easy to navigate, and in this day and age, with everyone so easily frustrated and looking for quick access, that may be one of it’s biggest plusses."

    American Academy of Cosmetic Dentistry

  • "Thanks to the entire Blue Sky team for a flawless experience! The CHEST team agreed in the end that they had not seen a system this easy! We appreciate the partnership and look forward to working with you again in the near future."

    American College of Chest Physicians

  • "The new Path platform has a clean, easy to use format for both the admin and the user. It is mobile friendly and easy to navigate. It also interfaces with our Abila membership database so that members who are logged in via our association web page don’t have to re-login for access."

    AVS

  • "I’ve been so impressed by Blue Sky’s customer service. Our moderator was exceptional – the best I’ve ever heard. We even had a mic issue at the start and she handled it GREAT! My project manager has always answered all my questions and gotten back to me very quickly. So happy we picked Blue Sky!"

    Digital Analytics Association

  • "Intuitive, clean platform to host our webcast catalogs and online courses. Easy to build courses and update modules when needed without having to start from scratch. Very simple shopping cart and check-out process. Frequent upgrades and improvements, accompanied by great support from Blue Sky staff."

    Institute of Food Technologists

  • "We have been very pleased with the new software. We have been a client of Blue Sky Broadcast since 2007 and had previously licensed their legacy platform. This new system is easy to use and is integrated with our AMS. The customer service at Blue Sky has always been very responsive and their partnership is valued at NASN."

    National Association of School Nurses

  • "Great solution for virtual event management. After our initial (positive!) experience utilizing Path for hosting our Annual Meeting presentations, we’ve partnered again to begin offering webinars, recordings and podcasts. This has been a great way for our organization to showcase our events and continue to generate revenue year-long with enduring content. Support staff are friendly, fast and patient with novice customers."

    Neurocritical Care Society

  • "Support and encouragement by Blue Sky staff has been wonderful. As a small association staff, we needed a resource we could integrate with our CRM and the early verdict is Path is a winner. The willingness to answer our questions and meet our needs has been great."

    The Church Network

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