It’s a thought many of us have had: Will learning ever look the same? Dan Streeter, Blue Sky’s Vice President of Learning Strategy and Development, recently sat down and discussed re-visioning in-person, eLearning, and virtual events in a post-Covid world. You can watch the entire webinar on-demand here and check out our quick recap below!
We know that adults are still motivated to learn. And the three essential questions have not changed:
Bloom’s Taxonomy has also remained the same. Remembering and understanding has become less important over the past ten years, but we are asking people to take that information and apply it to their everyday situations, thus creating a new reality – and we are still doing just that.
Delivery models will stay the same, including the use of in-person, instructor-led training (although this may look slightly different) as well as both synchronous and asynchronous eLearning.
And, we still have to follow a creation process. We need to use this every single time we build out learning. Often, during chaos we have a tendency to move away from processes, but we must now move back.
Is efficiency > relationship? eLearning really focuses on efficiency, and the relationship becomes less important, which can decrease the effectiveness of the learning
How do you get the audience to re-engage with the instructor? Is it possible to have all three important elements at once (efficiency, effectiveness, relationship)? Have a hybrid focus!
How do we create revenue at every stage of the journey? Let’s go back to the three essential questions:
How can you build revenue at every stage listed above?
Some examples include offering them what they want to know for free but charging them to get the certificate. You also have the ability to provide lots of extras, too – coaching, tutoring, study guides, and other resources.
Content development is now being decentralized. Accepting “good enough for now” as you quickly moved from in-person to virtual, more stakeholders began to get involved in learning.
Consider that the next disruption will demand:
Your association should make every effort to keep your members in the loop. Here are some tips to boost your member retention through your email newsletter.
Find innovative ways to keep learning content fresh and available to as many association members as possible.
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