Established in 1883, the Pennsylvania Veterinary Medical Association (PVMA) is dedicated to the profession of veterinary medicine. PVMA has over 3,800 members representing every veterinary team profession. Looking to gain more exposure, PVMA came up with the idea of hosting a virtual career fair on their Path LMS™ site.
PVMA had held career fairs, yet going entirely virtual provided many more advantages and fewer logistical hassles for the PVMA team. Let's dive into how they achieved a successful event and look at the many high-level benefits of a virtual career fair:
The secret to a successful virtual career fair is to make it as easy as possible—for hosts, sponsors, and participants. Being organized, doing most of the heavy lifting ahead of time, and having a clear plan of action is key.
Here’s what PVMA did to set the stage:
How do you get companies to sponsor a virtual career fair? Get creative with incentives and provide plenty of brand exposure opportunities. PVMA came up with creative ways to extend the reach of both company booths and event sponsors, and incentivize participation, including:
There are many advantages to hosting virtual events, such as career fairs; those advantages will likely be different depending on your industry or type of association. Here is a summary of how the career fair benefited PVMA and the career fair exhibitors:
If you’re thinking about hosting a virtual career fair, make sure you have an easy-to-use, intuitive platform to make it happen. Learn more about Blue Sky eLearn’s services and award-winning LMS here, or reach out, and I’ll help answer your questions!
About the Author
Jodi Ray is a Client Success Manager at Blue Sky eLearn. She has been with Blue Sky eLearn since 2012 and, for 20 years prior, also served associations helping them educate their members. As a Client Success Manager, she strives to be the hero for her clients so they can be a hero to their members and help them advance their careers through professional development. Jodi is also mom to two amazing adult daughters and one special Mini Bernedoodle puppy.
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