Recently, our partner, Naylor Association Solutions, released a white paper, Events in Crisis? 6 Key Recommendations on What to Do Now & What to Do Next. We wrote up a quick summary of their white paper, but encourage you to download the full version!
What to Do Now
1. Know All Your Options before Making a Decision
Many times when there is a crisis, we’re faced with making decisions quickly. However, it’s always smart to know all of your options before making those decisions. Some things to consider:
2. Once You Know Your Plans, Communicate Early and Often
There is so much communication these days – emails, social media, the news – make sure to make your messages count.
3. Don’t Just Move It, Improve It
Your programming was most likely set (or getting there) when you made the decision to postpone. The world has changed so much, carve out opportunities to talk about the world as it is today.
4. If You Cancel, Work Quickly to Offset the Losses
Canceling an event means you will be losing out on some of the best opportunities for revenue, engagement and education for the year. So how can you replicate those opportunities?
5. Go Digital with Event Content
While many organizations were already live streaming some content from their in-person event, recording sessions for on-demand viewing, and hosting webinars throughout the year, the recent months have seen many new ideas and creativity as we no longer have in-person experiences (for now). Here are a few best practices:
6. Think of High-Impact, High-ROI Options
Great content enables non-dues revenue. Some opportunities include:
Want to dive deeper? Check out the entire white paper here.
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