Virtual events are now the primary drivers of membership and education revenue for associations and professional organizations. Understanding how to design and deploy engaging webinars may well be this decade's most valuable instructional design skill.
Do you need help marketing your next webinar? Are you worried about the technical details involved in planning your association’s annual meeting? Then keep reading to get the advice and tools you need to execute your next amazing event.
Virtual events have many moving parts and pieces. It can be easy to forget what needs the most attention and in which order tasks need to be performed. We use a three-layer cake metaphor at Blue Sky eLearn to help remind our clients how to stay organized.
At the base of the cake is the “Subject Matter Experts (SMEs) & Content” layer. This layer requires the most attention, consideration, and time—because without good content and experts to create the content, you can’t build the rest of your cake!
Ask yourself these critical questions during the content planning stage to help you develop an exceptional virtual event that resonates with your audience:
Marketing is the next layer in our cake metaphor because to have virtual event attendees, you need to communicate to your audience. Here are a few helpful tips for marketing your webinar:
The final and top layer of our cake metaphor is Logistics. Logistics is all about practice, preparation, and redundancies. You need to ensure everything is dialed in and ready to go with plenty of backup plans in place. Take precautions with these helpful suggestions:
Take the headache out of developing virtual events from scratch. Our landmark guide, Working with SMEs to Execute a Flawless Webinar, contains 24 pages of helpful processes, timelines, and templates to help you plan and market your next virtual event.
Our Learning Strategy & Development team created the guide based on real experiences with clients. We’ve captured the process to make it easy for you to set up your first virtual event. And, when you’ve executed your successful event, you can use the guide again and again to replicate the process.
Here's what you’ll find in our guide:
About the Author
Kristen Jensen Wall, EdD is a former junior higher teacher, university professor, and higher education professional who moved into corporate learning and development in 2018. She is now a Senior Project Manager for Instructional Design at Blue Sky eLearn. She works with clients to develop their learning strategy, create meaningful learning experiences, and assess the effectiveness of the learning. She completed her doctorate in adult learning and development in 2016 and is now happily reading her way through an endless stack of mystery novels.
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