5 Ideas for Repurposing Content After Your Virtual Event

July 7, 2020
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We’ve seen it time and time again with in-person events. So much goes into planning the in-person event from the speakers and sessions, meals to events, exhibit hall to travel. But what about after the meeting or conference? What about the people who weren’t able to attend? 

The same goes for virtual meetings. Now that you’re virtual, it’s even easier to record your sessions – in fact, you might be having speakers pre-record their sessions before they are played back during the live event! Now, let’s make the most of them after the live event is over. 

Share the on-demand version of your event

Share the on-demand version of your virtual event. This might be an obvious one, but not everyone does this! Make sure you have a post-event marketing plan as well to continue generating interest. If it’s something you’re selling, you could also consider getting creative with pricing – selling single sessions, or the entire event at a discounted cost, or bundling it with other items outside of the event. 

Replay the event

Yes, you have it available on-demand, but people do still like that live experience. Just because you have a popular topic being presented, or a rock star subject matter expert, does not mean everyone who wants to attend the live event is able. By replaying the recordings as a live event, you’ll be able to have the subject matter expert there for Q&A as well as all of the other interactivity that can take place during a live event. If you held a large event, you maybe just want to replay the keynotes or the Top 5 or 10 most popular sessions. 

Create microlearning

While this may not be possible or make sense in all scenarios, if you’re able to chop up session recordings into multiple, smaller micro-presentations, which could potentially attract a larger audience who has a shorter attention span, who just has less time to spare, or someone who only wants education on a particular slice of the content. If you’re selling these, you can also get creative with how you sell them – separately for one price, bundled for a discount, and so on.  

Write a blog post (or many!)

While you listen to the recordings (or read a transcription) you’ll want to pick out topics that you think would be interesting for you to expand on for your audience. Try to make sure that your blog post(s) aren’t just repeating what your recording already says. You could also ask your speakers if they’d be willing to write these articles in addition to presenting the sessions. They may be willing to for the additional exposure. 

Turn your recordings into podcasts

Yes, video is popular, but not everyone has the time to sit down and watch an entire session (especially ). But, that doesn’t mean that everyone doesn’t want to. Another option is to deliver your virtual event content as a podcast that your audience can listen to on the go. In addition to repurposing your recorded webinar content for podcasts, you can take issues and questions that came up during your webinar and create spin-off podcasts on those specific items. 

With any of these ideas (as well as others) you can get creative with pricing — offering free or discounted on-demand access for virtual conference attendees, providing different registrations tiers that can include on-demand access, selling sponsorships, and more. 

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