Just like your presenters do with a face-to-face presentation, they spend a lot of time preparing for their webinar presentations as well. And while they’re doing that, you’re spending the time marketing the webinar, you’re spending the money to work with a company who will assist you in hosting a professional event and take care of the technical and customer support needs. All of that time and money and within 30, 60, 90 minutes it’s all over. Even if you haven’t figured out the best ways to repurpose live webinars, you’ve hopefully still been recording them! Here are some tips on ways to repurpose webinars for future engagement and revenue!
Share the on-demand version of your webinar. This might be an obvious one, but not everyone does this! And, just putting it up on the on-demand shelf isn’t always enough. You’ll want to keep doing some marketing and promotions around your on-demand content to generate interest. If it’s something you’re selling, you could also consider bundling it with other items to draw more eyes to the presentation.
Yes, you have it available on-demand, but people do still like that live experience. Just because you have a popular topic being presented, or a rock star subject matter expert, does not mean everyone who wants to attend the live event is able. By replaying the webinar as a live event, you’ll be able to have the subject matter expert there for Q&A as well as all of the other interactivity that can take place during a live event.
While this may not be possible or make sense in all scenarios, if you’re able to chop up a webinar recording into multiple, smaller micro-presentations, you may attract a larger audience who has a shorter attention span, who just has less time to spare, or someone who only wants education on a particular slice of the content. If you’re selling these, you can also get creative with how you sell them – separately for one price, bundled for a discount, and so on. Just remember, it will be easiest to slice up the content if your subject matter expert presents the content with the idea of micro-presentations in mind!
While you listen to the webinar (or read a transcription) you’ll want to pick out topics that you think would be interesting for you to expand on for your audience. Try to make sure that your blog post(s) aren’t just repeating what your webinar already says. You can also use a blog post to summarize the webinar and link out to the recording and other relevant content.
If you’ve written a few blog posts after the webinar, you’re well on your way there! You can develop a full white paper that combines all of the blog posts or create an eBook that dives deeper into the subject or covers multiple webinars on similar topics.
Yes, video is popular, but not everyone has the time to sit down and watch an entire webinar (hence, micro-presentations!). But, that doesn’t mean that everyone doesn’t want to. Another option is to deliver your webinar content as a podcast that your audience can listen to on the go. In addition to repurposing your recorded webinar content for podcasts, you can take issues and questions that came up during your webinar and create spin-off podcasts on those specific items.
It is important to remember that every learner is not made from the same mold. You want to move your content into multiple delivery options so that you add value to different types of learners. These are just a few of the ways to start thinking about how you can use your webinar content to create more content, expand your reach, and potentially grow more revenue. Have other ideas that have worked for you? Share them below!