Nowadays, eLearning or online learning isn’t a new or foreign concept. Most associations have some sort of eLearning program – be it recordings from annual meetings, monthly webinars, or content created specifically for on-demand courses.
So why, when we’ve made the transition from hosting all educational opportunities in person to hosting many aspects of them online, has sponsorship not followed suit?
Here are some tips for getting sponsors involved with your eLearning products.
Education is one of the top reasons that people join associations, typically after the social and networking aspect. What does that mean? When people finally get to your annual meeting, they’re not only getting an education but they are getting their time to be social and network with peers. Their attention is divided among so many things, not to mention keeping tabs on what is going on back at the office and with their home life. So, while an annual meeting does provide the sponsor the opportunity to meet these people face-to-face and make a connection with them, they are fighting a variety of other things while that’s happening.
By sponsoring eLearning content, you more or less have the learner’s attention as they’ve chosen that time to sit down and concentrate on the webinar or eLearning module in front of them. They know the office and home life is just a few steps away, and there is no networking and socializing taking place to distract them when they see information about the sponsor.
Just like you most likely sell different tiers of sponsorship and have different sized tradeshow booths at your annual meeting, the same should be said for eLearning. Depending on the types of programs you are offering, you can sell things such as:
Unlike a tradeshow, where a sponsor can walk away with a physical list of new leads and opportunities, eLearning sponsorships can be a bit harder to track. Here are some tips for making sure your sponsors feel satisfied with their ROI:
Have other tips for getting sponsors involved with your eLearning products? Comment below!