Over the past year, we had the pleasure of interviewing a variety of experts in the association, eLearning, and technology industries. Today we’ve put together a compilation of some of the top tips they shared. For all of their expert advice, you can find their full posts here.
- Recognize that learning is a process. Facilitate transformation by designing learning pathways with measurable outcomes.
- Accessibility is important. Even though associations may not be required to follow ADA guidelines for their eLearning programs, accessible design will improve their educational material.
- Survey your membership and specifically those who attend your eLearning programs to provide relevant learning experiences.
- Always ask about data migration processes, understand how financial reconciliation will be handled, and ask about the company’s definition of integration when you are exploring new vendors and partners.
- Use data whenever possible to make decisions on timing, content, relevance, cost, and marketing.
- Don’t forget sponsors! There are lots of sponsorship opportunities available with live or on-demand streaming content.
- Stream snippets of sessions on Facebook Live as teasers, then move the engaged visitors over to where they can purchase the full presentation.
- Ban the use of the term “virtual” when referring to your online audience – they are every bit as real as the people who in the conference room!
- Don’t be afraid of contacting prospects and registrants too often. We are all busy, and reminders are important!
- Focus on getting the learning experience “right” first. Know your learner and meet them where they are.
- Make instructions as easy and clear as possible, or you’ll be doing customer service all day long.
- Find time to experiment with unproven ideas or technologies. An association, regardless of its size or budget, should have the internal resources to run a few experiments a year.
Want to learn more?? Check out all of our Expert Interviews here!