Blue Sky Blog

Explore our insights about lecture-based learning and discover why our innovative virtual events services and content management solutions are powerful assets for any organization.

Interview with an Expert: Laurie Frye, Cannon Financial Institute

Laurie Frye is a Professional Education Coordinator at Cannon Financial Institute, where she has worked for the past 10 years. Over the years she has gained ample experience and knowledge in the professional education sector.

1. How long have you been involved with professional education?

Just over 10 years now.

2. How did you get involved with the virtual and eLearning side of things?

By default really. Someone left the company and I was asked to step up, and I’ve done it ever since!

3. What are some of the most common questions you get about your virtual programs?

A lot of people call us to have us walk them through the entire process. It’s nervewracking to host a program for the first time, so we field a lot of questions about the full process.

4. What are the common mistakes you see people making?

I think it’s human nature not to fully read the instructions we send out, so people find themselves scrambling at the last minute.  That and not testing the technology before the presentation to make sure they meet the system requirements.

5. Can you share any stories or examples that help illustrate these key points?

We get calls all of the time 1 minute before a live webinar where people don’t know how to login or where to go, or they forgot their pin code.

6. Is there anything new or revolutionary in virtual events or eLearning that you’re seeing that people should be aware of?

Not for what we do.  We use a pretty basic version of virtual events.  Our materials aren’t something that call for revolutionary tricks.  Although if anyone has any cool, new ideas, we’d love to hear them!

7. What trends do you expect to see in the coming year(s)?

I think we’ll obviously see a lot more learning going online, and hopefully, we’ll find ways to make it more engaging and interactive.

8. How will these trends impact organizations?

Online learning is usually less expensive, so it seems like organizations will be more willing to pay for training.

9. What is the greatest value you and your clients receive from virtual events and eLearning?

For us, it’s the savings we can pass on to our clients. They can have 60 people listen in on our programs and everyone can get the continuing education they need instead of taking 60 separate programs.

10. What are your Top 3 virtual event tips to share with the audience?

  1. Because these programs are not in person, you have to make them as engaging as possible to keep everyone’s attention.
  2. You also need to make the instructions super easy and absolutely clear, or you’ll be doing customer service all day long.
  3. And lastly, having something extra, like continuing education credits, can really help sell an event.


To learn more about Cannon Financial Institute, visit

Leave a Reply