Beth is the Associate Executive Director of Continuing Education, Meetings and Exhibitions at the American Association of Oral and Maxillofacial Surgeons. She’s been working with AAOMS for the past 14 years and has spent 20 years working in education in some capacity at associations.
Since I began working at AAOMS in 2002.
I worked with my colleagues to help educate our membership about mandated HIPAA regulations through live and recorded webinars.
Most of eLearning content that is done is repurposed live content that is recorded and turned into enduring on-demand content. It is not developed for the purpose of eLearning. Ideally, eLearning should be very interactive and created specifically for an eLearning experience vs. recorded content. Content should ideally be available in chunks vs. lengthy sessions.
The use of xAPI vs. SCORM that allows learning content and learning systems to speak to each other in a way that records and tracks all types of eLearning experiences at one time. I see a focus in experiential learning such as virtual and augmented reality becoming more mainstream, less expensive, and more widely used. We also need to be aware of the use and need for metadata that exists in digital badges vs. relying on traditional certificates or diplomas alone.
There is going to be an expectation for accessibility of better data to create educational strategy as well as meaningful and relevant content for your membership. Educational content will need to be more instructional, targeted, purposeful (i.e. the concept of YouTube to learn just about anything will be expected). Microlearning experiences will be expected. Education will not just be two dimensional; it will need to be blended, tying live and eLearning activities into an overall program with enhanced networking opportunities through communities. I also see a need for a heavier reliance on marketing, using segmentation to reach targeted audiences and increase attendance. Gone are the days of “if you built it…”
It could be a member benefit to stay up-to-date with technology and trends as well as provide tailored unique education, especially if it was cost-effective and streamlined. However, in reality, this is an expensive endeavor, especially when additional staff position(s) would be required to implement or a content or instructional designer to build.
Easy access and variety to hundreds of sessions for credit at a time, making it convenient for them.
Learn more about AAOMS here: