What kind of pricing should we use for our webinars? How can we monetize our webinars? These are two popular questions we receive from our clients. There is no right answer. Every client is different, every audience is different, every webinar is different. There is, however, an (almost) constant thread when it comes to webinars – a lower barrier to entry for both the person hosting the webinar and the person attending. Use this to your advantage!
Offer Your Webinars for Free
Yes, I said it! Forget about pricing, forget about monetizing your webinars – at least some of them! Making it as easy as possible for your audience to decide to register for a webinar means you’re one step closer to getting them to engage with your brand. Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, recordings from conferences, online certification and continuing education programs – you name it. But first, win their trust by offering them insightful and engaging content at no cost!
Promote Your Webinars
Okay, you’re with me and you’ve decided to offer your webinars for free. Yes, this will probably increase your registration numbers, but how are you getting the word out there?
Reel Them in During the Live Event!
The day is here! There are a variety of ways to promote your other educational programs before, during, and after the live event.
From there, see how your webinar registration numbers grow, as well as your eLearning program sales. You may also want to look at bundling different items together, offering discounts to those who may have previously attended a webinar, and including webinars as part of a larger eLearning program.
To learn more about how Blue Sky’s products and services can help you accomplish these initiatives, contact us today!