So, you’ve decided to start offering webinars. Or maybe you’ve been hosting webinars for a while but now you’ve decided it’s time to start monetizing them.
Over the years Blue Sky has managed educational webinars for all types of clients who have a variety of different webinar goals – to use them as a value-add for members, to keep their audience engaged throughout the year, to offer continuing education credits through virtual events, and of course, to drive additional non-dues revenue to their organization.
If you have decided to charge a fee for attending your live webinar, you need to ask yourself why someone would pay to attend. Are you the only one covering the topic – your audience cannot get this information elsewhere? Is your speaker someone well-known and sought after in the industry? Is the topic in high-demand? Are you offering continuing education credit? If your webinar doesn’t fall into at least one of these categories, you may have a hard time getting your audience to pay to attend.
If you have decided to charge a fee for a live webinar, chances are you won’t want to give the recording away for free, otherwise, your turnout rate for the live event will be quite low. When charging for the on-demand webinar, we recommend the following options:
Utilizing our Path platform with integrated e-commerce and webinar registration, managing webinar sales has never been easier. Within the Path platform you have many different options:
Ask yourself these questions, explore options, and learn about what other organizations are doing to successfully monetize their webinars – and contact us to learn more about our webinar services and how we can help you today!