Case Studies

Browse our library of comprehensive case studies and see concrete examples of how our virtual event planning and online learning solutions lead to measurable success.

Take a Closer Look at Online Learning Possibilities

Our detailed case studies examine the flexible and responsive ways our robust suite of online learning solutions facilitates the sharing of knowledge worldwide. Using examples from real-life challenges that clinical, educational and commercial organizations face when maximizing the value of their live virtual events and spoken-word content, you gain a greater understanding of the limitless ways our online learning platform can help you get more from your content.

  • Path Increases Membership & Revenue

    Situation & Goals

    • Provide stronger membership value proposition.
    • Update online presence.
    • Grow memberships.

    Solution

    • Updated website homepage to provide a better user experience.
    • Turned educational content into for-credit online courses.
    • Repackaged member benefits structure to allow for purchase of “all-inclusive” level.
    • Included other value-add components such as a digital magazine and newsletter, a career center and multi-track events.

    Outcome

    • Membership doubled after implementing the all-inclusive pricing, revamping the website, and launching the learning portal – all within 10 months.
    • Membership revenue increased by 34%.
    • Combined membership and education revenue increased by 45%.
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  • Path Virtual Event Management

    Situation & Goals

    • Provide continuing education opportunities beyond the two annual meetings
    • Create new online revenue channel

    Solution

    • Created distance learning program, utilizing audio recordings of live conferences and managed webinars by Blue Sky.
    • Have members use webinars as “study club” activities – exchanging socialization and continuing education
    • Members to use the “lunch and learn” offering to provide effective professional development solutions for their staff.

    Outcome

    • Surplus of revenue is now continually achieved through these distance learning programs!
    • Online conference recordings sales has steadily increased from 2010-2015
    • Virtual Learning has become one of the top values as stated in a recent survey to membership.
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  • Path Learning Management

    Situation & Goals

    • Predict and control eLearning costs.
    • Provide an excellent and easy-to-access eLearning experience for its worldwide membership base.
    • Integrate webinar registration, e-commerce engine and membership database into one comprehensive data management system.
    • Drive engagement.

    Solution

    • Integration with iMIS database enables Single Sign On for a seamless user experience and all registration and payment information ties directly into one database.
    • Pre-recording sections of live webinars allows for a better presenter experience and more substantive answers during the Q&A portion.

    Outcome

    • Flat fee structure reduced overall costs and allows for predictable budgeting of expenses.
    • Reduced costs have enabled NAFSA to offer a wider variety of topics, giving its members more for less.
    • Excellent technical support ensures a superior presenter and user experience.
    • Ability to bundle demand events that are topical or thematic provides additional revenue.
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  • Path Event Revenue Driver

    Situation & Goals

    • Generate new revenue source from members that do not attend event
    • Offer new sponsorship opportunities post-event
    • Deliver additional value to event attendees by providing free access to all sessions

    Solution

    • Record all conference sessions with audio & synchronized slides for on-demand access
    • Load all content on a Path™ Event Driver platform
    • Provide one year of unlimited complimentary access for all registered attendees
    • Create unique codes for sponsors to give to their customers for worldwide access

    Outcome

    • Delivered content to over 3,200 Chest members across the globe within days of the event
    • New revenue achieved from non-attending members and sponsors
    • Attending member feedback very positive to “revisit” sessions
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  • Path Learning Management

    Situation & Goals

    • Move to a more modern and mobile friendly LMS that will improve the learning experience for members.
    • Improve online education revenue by at least 50%.
    • Have one platform that can sell upcoming live events as well as on-demand learning modules.

    Solution

    • After formal review process, IFT chose Path to replace their current LMS.
    • Created an attractive design that was easy for members to search and navigate available courses.
    • Purchase transactions was reduced from 7 clicks to just 2 clicks.

    Outcome

    After just 7 months, financial results have significantly beat forecasts. The learning content on Path is now generating an unprecedented 400% increase in revenue over the previous LMS. Total online revenue currently 10x last year!

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  • Path & Virtual Events

    Situation & Goals

    • Find a solution that could accomodate up to 500 members participating at once.
    • Be accessible from any device – desktop, laptop, tablet or mobile phone.
    • Deliver educational and informational content to further engage members.

    Solution

    • Integration with AMS database enables Single Sign On to provide their members a seamless transition and quick and easy webinar registration.
    • Tracking pre-registration against actual attendees and comparing lists from one event to another helps them see which members are most engaged.

    Outcome

    • Member retention rate of 80%.
    • Additional revenue available through the purchase of archived webinars for certification.
    • The Blue Sky team serves as the technical resource ensuring live events don’t tax AACE International’s current staff or require bringing on additional staff.
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